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5-hour ENERGY® Presents Donation to The Special Operations Warrior Foundation

Monday, August 18, 2014
Back in May we introduced our new limited flavor, Cherry, and it instantly became a fan favorite! From May 1 through July 31, 2014, we committed to donating five cents from the sale of every specially marked red, white and blue bottle to the Special Operations Warrior Foundation (SOWF), a top-rated nonprofit that supports the military's special operations forces and their families through college scholarships, family services and financial stipends.

We are proud to announce that Living Essentials, the makers of 5-hour ENERGY®, presented a check for $279,061.60 to SOWF. To have a little fun, we presented the check at the Tampa Bay Rays game on August 15, where Command Sgt. Major James Faris threw out the first pitch!

In addition to a monetary donation, during the three month donation period we helped increase awareness of this amazing organization through various online and offline efforts. In May, we sponsored the inaugural night race at Kansas on May 10, the 5-hour ENERGY® 400 benefiting Special Operations Warrior Foundation. During that race, Clint Bowyer's #15 Toyota Camry even featured a special patriotic Cherry paint scheme! Clint's car also featured the Cherry paint during the Coca-Cola 600 at Charlotte Motor Speedway and the FedEx 400 benefiting Autism Speaks at Dover International Speedway.

In addition, professional golfer Jim Furyk sported a Cherry/SOWF hat during The Memorial Tournament.

Besides the support we received from our athletes, we took our awareness efforts one step further by holding giveaways on our Social channels that featured Cherry 5-hour ENERGY® shots as the prize, along with the hashtag #5hourSpecialOps. All of these efforts helped lead to a 99% increase of website visits, and an 11% jump in new visitors to the site from the same time period last year. Also during this time, there was an increase in private donations totaling nearly $250,000, which SOWF attributes to the advertising, special events and publicity from the campaign.

"The exposure we received through the 5-hour ENERGY® program is priceless," said Vice Admiral and Navy SEAL (Ret.) Joe Maguire, president of the Special Operations Warrior Foundation. "The funds received from the sale of the Cherry bottles of 5-hour ENERGY® and the increase in private donations will go a long way in supporting the families of America’s special operations troops and our wounded operators," said Maguire. "It is heart-warming to receive this donation which honors our fallen warriors and reminds our families who have sacrificed so much that they are not forgotten."

Our past limited flavor initiatives were a success and we were hoping our fans would respond positively to this temporary flavor, too, and you didn't let us down! Thanks to our awesome fans for your support!

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Stay Cool during Your Summer Workouts

Wednesday, August 6, 2014
Working out is vital for a happy, healthy lifestyle and can also help you feel more confident. But while you head outside to exercise in the summer heat, it's necessary to take a few precautions and read these tips on staying cool during your workouts.


Hydrate With That H2O!
You may only think to drink water when you’re thirsty after you exercise, but it's important to hydrate before, during and after a workout. Water is vital to the body, especially when you're working out. It replaces what you sweat out and it helps your body function more efficiently, so be sure to drink water while you’re exercising.

Sun Timing
Between 10:00 AM – 2:00 PM the sun is shining it's brightest. Try working out before or after these hours. If you're not a morning person, try a 5-hour ENERGY® shot before your workout to help you stay sharp and alert.

Loose, Cool and Confident
That's how you may feel after a workout, but we're talking about your workout clothes! Tight, stretchy material such as yoga pants can cause you to overheat faster. Loose clothing is the best option because it allows for air flow. Darker clothes attract the sun’s heat, so go for light colors like white, yellow, light blue or a grey to keep you cool.

Protect Your Skin
Protect your skin from the sun's UV rays by applying sunscreen before exercising outside. Ultraviolet rays are not blocked by clouds, so be sure to apply sunscreen even on partly cloudy days. If you're going for a run, try looking for a path that is shaded to help you stay cool.

Grab a Partner
During the summer, join a class or gym or find a friend to workout with. Sticking to your workout plan already takes serious commitment but when the weather is hot, physical activity can be the last thing you want to do. Find a friend or group to work out with so you can help keep each other motivated and accountable. Not only is it safer to have a workout buddy, it is more fun!

Listen to Your Body
Heat-related illnesses can occur if you do not listen to your body. If you feel dizzy, nauseous or fatigued it may be time to take a break. Don't force yourself to go out in extreme heat or high humidity either. Instead, go to an air conditioned gym or take a relaxing swim in a pool. Always listen to your body to avoid injuries!

Summer is a great time to enjoy the outdoors. Exercising in extremely high temperatures is hard for even the healthiest people, but if you take the proper precautions, you can enjoy sticking to your workout plan all summer long.

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