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The 2009 Highlights for 5-Hour Energy

Wednesday, December 30, 2009
It all started with the unveiling of the new 5-HourEnergy.com at the beginning of the year which laid the foundation for a new, interactive 5-Hour platform that was fan-focused and fan-driven. The biggest and most popular addition was the 5-Hour Fan Zone, a place for fans to share their stories, submit photos and compete in contests.

We quickly found that 5-Hour fans are extremely competitive and will take any chance available to beat out contenders in a contest for free shots. The first contest was to name the 5-Hour Energy guy and participation was astounding. The creativity of our fans encouraged us to turn to you for fresh, meaningful promotion ideas and we are doing just that with the current College Commercial Contest in which we want you to pitch the next 5-Hour Energy commercial.

The interaction with our fans showed that many fans had a devotion to include a 5-Hour Energy shot into their daily routine. We also found out through photo and story submissions, tweets to the 5-Hour Energy Guy and posts on the 5-Hour Energy Facebook page that some fans were the perfect icons for the shot. With that we created the Featured Fan contest and went on a search for the top 5-Hour Energy fans who are now showcased in the Featured Fan section of the Fan Zone with their own profiles and stories.

This past year wasn’t just about putting 12-packs of 5-Hour Energy shots in the pockets of fans. In the second half of the year we launched two new flavors, grape and pomegranate, which have gotten great reviews. We also did a little bit of educating on energy drink topics, including the Obesity Tax that hit Capitol Hill, how caffeine can ease the pain of a workout, and a comparison of 5-Hour Energy Shots to the large, sugary canned competitors in a battle of nutrition, convenience and cost. Learning may not be the most exciting part of your day, but we definitely reward it with contests like the Energy Drinks 401 Exam, which is open until Jan. 29, 2010.

In news the 5-Hour Energy Racing Team entered the NASCAR Nationwide Series for a second season with two cars and two young wheelmen. In the No. 66 Chevrolet Steve Wallace, son of legendary Rusty Wallace, finished in an impressive 7th place for overall championship standings. His teammate in the No. 62 Extra Strength 5-Hour Energy Chevrolet, Brendan Gaughan, was in competition for Rookie of the Year and sealed a 9th place finish for the year. Both drivers battled through the frustrations of mechanical issues, endured exhausting temperatures of the cockpit and kept a focused, consistent performance to earn 5-Hour Energy Racing the distinction of being the only team to have both drivers in the Top-10.

But it wasn't just the 5-Hour Energy Racing Team that was making headlines. In late night TV hosts Jay Leno and Jimmy Fallon both had 5-Hour Energy in episodes and satirical daily news anchor Steven Colbert was giving it as a gift for Rosh Hashanah. Further convincing us that our fans are diversified and there are a variety of ways 5-Hour Energy helps them to do what they do better.

Our team is nothing short of ecstatic for 2010 when there will be more fan interaction, input and appreciation, and contests will be plenty and prizes are sure to be bigger. We wish you the best for the New Year and that you find a 5-Hour Energy when low energy keeps you from sticking to your resolutions.


Quell the Stresses of the Holidays with a 5-Hour Energy

Friday, December 18, 2009
It's the holidays, a time when being cheerful and merry is almost required by law. But if you're like most, this time of the year is stressful, fattening, and worst of all, energy draining.

No matter what you do, it's just that much harder during the holiday season. For the professional the work schedule is usually more demanding because of the end of the year deadlines. For the college student it's cramming for finals and pulling all-nighters on projects. Gym visits diminish, trading time on the treadmill to time in the mall. And baking cookies and candies for the upcoming festivities makes snacking so easy.

At the end of the day you're not just tired, you're beat. Then the sun rises, the alarm chimes and you drift out of bed lethargically and dreading that approaching holiday with the in-laws.

Coffee and soda can help keep you going, but how long do they last before you have to reload? Instead, take one 5-Hour Energy then see how long you can go. 5-Hour Energy’s blend of b-vitamins, amino acids, and as much caffeine as a cup of the leading premium coffee can help you feel bright and alert for hours, without the sugar crash or jitters.

You have to just keep it up and the normalcy of life prior to the holidays will return. The team at 5-Hour Energy wishes you an alert, motivated and above of all happy holiday!

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Featured Fan is Star of Latest 5-Hour Energy Commercial

Monday, December 14, 2009

Jason Miyagishimia began his quest to get fit back in August 2007, and with a little help from 5-Hour Energy shots to keep him driven through workouts and to stay on track with his routine, he dropped 80 pounds. Jason's story was so impressive that he became one of 5-Hour Energy's first Featured Fans.

Now Jason is the star of 5-Hour Energy's newest commercial in which you can see him in action on his mountain bike while he shares why he switched from the larger, canned competitors to the 2-ounce shot and how 5-Hour Energy is everything you need to stay alert without the extras.

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The team at 5-Hour Energy is on the search again for more people with stories like Jason's with the Featured Fan Contest. If you have a story about achieving goals, maintaining an exhausting daily regimen, or just staying ahead of the game and 5-Hour Energy was a key to success, then they want to hear it.

In the spirit of turning fans into commercial cast members, the team is also hosting the 5-Hour Energy "101" College Commercial Contest for college students to put their creative talent to work and record a 5-Hour Energy commercial. The first-place winner will receive $5,555 and 555 bottles of 5-Hour Energy, plus $5,555 for their college/university and 5-Hour Energy samples on campus.

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It's College Finals Time at 5-Hour Energy

Thursday, December 10, 2009
5-Hour Energy is inviting MAXIM readers, college students and energy drink fans like you to take the Energy Drinks 401 - Advanced Studies Final Exam and test their knowledge of energy drinks while trying to win a one-year supply of 5-Hour Energy shots and possibly a spot on an upcoming 5-Hour Energy TV commercial.

The 5-Hour Energy Exam is reminiscent of those dreaded college finals but with more fun and no college tuition at stake. As for any exam, you the test taker will need to prepare ahead of time using the Energy Drinks 401 Syllabus and class notes. After sufficient cramming, you'll have the same strenuous tasks of sitting in front of a hypnotizing scantron sheet to scribble in multiple-choice answers while trying to avoid distractions like text messages from friends, broken pencils and classmates passing notes.

Once you have completed that portion of exam, the MAXIM professor will review your answers and give you a grade. If you ace the exam, you'll be instantly entered to win a one-year supply of 5-Hour Energy shots! If not, you'll have study harder and try again. Next for those who pass comes the opportunity for extra credit. Filling out the extra credit essay portion of the Energy Drinks 401 Final Exam will automatically enter you into the latest Featured Fan Contest.

The exam closes on January 29, 2010 and winners will be announced by the 5-Hour Energy team shortly after.

For those college students who are looking for an easy way to win some cash and take home enough 5-Hour Energy shots to keep them alert for an entire semester, the 5-Hour Energy College Commercial Contest is the perfect opportunity to showcase some creative, acting, marketing and directing skills and have their commercial idea become a 5-Hour Energy TV spot. Winners will receive $5,555 and 555 bottles of 5-Hour Energy for themselves, plus $5,555 for their college or university and 5-Hour Energy samples for their campus.

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Enrollment Still Open for 5-Hour Energy® “101” College Commercial Contest

Monday, December 7, 2009

The 5-Hour Energy® “101” College Commercial Contest is underway and the 5-Hour Energy® team is already enjoying the video submissions of what might be the next 5-Hour Energy® commercial created by 5-Hour Energy® fans from the nation's colleges and universities.

Enrollment is still open. Anyone who is at least 18 years old and is ready to create an intriguing and imaginative 30-second television spot that communicates 5-Hour Energy®’s core messages and expands consumer awareness of the leading energy shot may enter. You can review the fine points of the contest in greater detail on the contest Creative Brief.

Remember, your team needs to register by Feb. 5, 2010 and entries have to be received no later than Feb. 26, 2010. Finalists will be chosen by March 31. Then fans will have the chance to pick the winning teams.

The winning teams will receive the following:
  • 1st place - $5,555 & 555 bottles of 5-Hour Energy®, plus $5,555 donated to their college/university & 5-Hour Energy® sampling event on their campus
  • 2nd place - 555 bottles of 5-Hour Energy®
  • 3rd place - 555 bottles of 5-Hour Energy®

The Featured Fan Contest is also happening right now. So if you think you could be the next face of 5-Hour Energy®, we'd love to hear your story and see a picture of you in action! Be sure to follow the 5-Hour Energy® Guy on Twitter for contest tips and updates.


Impressive Response Sparks Second 5-Hour Energy Featured Fan Contest

Tuesday, December 1, 2009
5-Hour Energy kicked off the summer right with The Search for 5-Hour Energy's A-List, and after a staggering response, the team at 5-Hour Energy is hosting another Featured Fan Contest. Winners will receive a 72-bottle supply of 5-Hour Energy Shots and a personal Web page in the 5-Hour Energy Fan Zone.

To enter the Featured Fan Contest all you need to do is submit a photo and your story of 400 words or less explaining the when, where, why and how of your enthusiasm for 5-Hour Energy. The team at 5-Hour Energy reminds you to keep it clean.

After sorting through the stack of entries for the first Featured Fan Contest and then finally picked the newest featured fans the team was happy to see that 5-Hour Energy fans come from all walks of life. Winners like roller derby brawler Crystal "Ivanna B. Vicious" Romain, over-the-road trucker Debra Moore and U.S. Army Staff Sgt. Travis Case gave the 5-Hour Energy team great insight into how diversified the shot's fanatics are and how 5-Hour Energy has helped in the daily struggle for alertness and energy.

This time around it's no different. It doesn't matter what you do the team wants to hear it. Hopefuls should check out the 5-Hour Energy Contests page has more on the rules and conditions for Featured Fan hopefuls to look over before writing their story. The last day to make submissions is January 29, 2010.

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