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Wednesday, May 20, 2009
5-Hour Energy vs. The Competition
Do you remember the movie There's Something About Mary? There is a scene in the movie that reminds me of what's going on in the energy shot market. Ted, played by Ben Stiller, has just picked up a hitchhiker played by Harland Williams. The scene goes like this:

♦ HITCHHIKER: You heard of this thing, the 8-Minute Abs?

♦ TED: Yeah, sure. The 8-Minute Abs – the exercise video.

♦ HITCHHIKER: Yeah, well this is going to blow that right out of the water. Listen to this – 7-Minute Abs.

♦ TED: Yes. Right. OK, I see where you're going.

♦ HITCHHIKER: Think about it. You walk into a video store. You see 8-Minute Abs sitting there, and 7-Minute Abs sitting right beside it, which one are you going to pick, man?

♦ TED: I'd… I'd go for the seven.

♦ HITCHHIKER: Bingo, man. Bingo. 7-Minute Abs. And we guarantee just as good a workout as the eight minute folk.

♦ TED: Guarantee it? So how do you do that?

♦ HITCHHIKER: If you're not happy with the first seven minutes, we're going to send you the extra minute free. See, that's it. That's our motto. That's where we're coming from. That's from A to B.

♦ TED: That's… that's good. That's good. Unless, of course, if somebody comes up with 6-Minute Abs. Then you're in trouble, huh?

♦ HITCHHIKER: No. No. Not six. I said seven. Nobody's coming up with six. Who works out in six minutes? You won't even get your heart going. Not even a mouse on a wheel.

♦ TED: Good point.

♦ HITCHHIKER: Seven's the key number here. Think about it.

Funny, right? But the same thing has been happening in the energy shot market for years. Since we introduced 5-Hour Energy in September of 2004, unimaginative competitors have tried to fool consumers by claiming to provide six, seven or even eight hours of energy. Some of them have tried to copy our formula. Some of them even directly copy our directions and warnings word for word.

Yeah, well this is going to blow that right out of the water. Listen to this – 9 Hour Energy! No, wait – 10 Hour Energy! Damn, this could go on forever.

It can be confusing out there, but please be mindful that 5-Hour Energy is only 5-Hour Energy. We have not, nor will we ever, release anything other than a 5-Hour Energy brand energy shot. We do not have a 6-hour, 7-hour or 8-hour version.

Competitors continue to enter the market. 5-Hour Energy continues to widen the gap. To this we say, thank you. Your loyalty to 5-Hour Energy is impressive, and we appreciate it.

I got it! 13 Hour Energy! Bingo, man. Bingo!


5-Hour Energy Shots Combat Siesta Syndrome

Tuesday, May 5, 2009

With the Cinco de Mayo celebration kick starting the month of May, we decided to keep the cultural theme alive and revisit one of 5-Hour Energy's most popular uses, combating the Siesta Syndrome.

There are few who do not suffer from that tired feeling that piggybacks the lunch hour. Some call it the "food coma" or "afternoon lull" and it seems to decrease afternoon production rates and cause the work time to drag on. Fortunately, there are many like you who suffer from Siesta Syndrome. A recent study by UK Company Avenance showed that 74 percent of people hit that wall and need a nap.

Many blame Siesta Syndrome on poor lifestyle choices such as the lack of exercise, poor diet and insufficient sleeping habits. Although they may be contributing factors, the medical field has a more natural explanation. Siesta Syndrome can be attributed to what the medical field calls circadian rhythm. This conglomerate of brainwave activity, hormone production, call recognition and other activities maps out the sleeping and feeding habits in animals. Taking this medical explanation into consideration, humans are simply programmed to need some sleep in the afternoon.

Now you have an excuse for your diminishing production following the client luncheon. We don’t recommend using it, but the facts are there to back it up. Just rest assured that when the excuse doesn't workout, 5-Hour Energy Shots offer a quick boost that will carry you through the afternoon and into your evening routine. With the way things are in this economy, our fans can't afford to fall behind or miss an opportunity because of a biological clock that they didn't program.