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The 2009 Highlights for 5-Hour Energy

It all started with the unveiling of the new 5-HourEnergy.com at the beginning of the year which laid the foundation for a new, interactive 5-Hour platform that was fan-focused and fan-driven. The biggest and most popular addition was the 5-Hour Fan Zone, a place for fans to share their stories, submit photos and compete in contests.

We quickly found that 5-Hour fans are extremely competitive and will take any chance available to beat out contenders in a contest for free shots. The first contest was to name the 5-Hour Energy guy and participation was astounding. The creativity of our fans encouraged us to turn to you for fresh, meaningful promotion ideas and we are doing just that with the current College Commercial Contest in which we want you to pitch the next 5-Hour Energy commercial.

The interaction with our fans showed that many fans had a devotion to include a 5-Hour Energy shot into their daily routine. We also found out through photo and story submissions, tweets to the 5-Hour Energy Guy and posts on the 5-Hour Energy Facebook page that some fans were the perfect icons for the shot. With that we created the Featured Fan contest and went on a search for the top 5-Hour Energy fans who are now showcased in the Featured Fan section of the Fan Zone with their own profiles and stories.

This past year wasn’t just about putting 12-packs of 5-Hour Energy shots in the pockets of fans. In the second half of the year we launched two new flavors, grape and pomegranate, which have gotten great reviews. We also did a little bit of educating on energy drink topics, including the Obesity Tax that hit Capitol Hill, how caffeine can ease the pain of a workout, and a comparison of 5-Hour Energy Shots to the large, sugary canned competitors in a battle of nutrition, convenience and cost. Learning may not be the most exciting part of your day, but we definitely reward it with contests like the Energy Drinks 401 Exam, which is open until Jan. 29, 2010.

In news the 5-Hour Energy Racing Team entered the NASCAR Nationwide Series for a second season with two cars and two young wheelmen. In the No. 66 Chevrolet Steve Wallace, son of legendary Rusty Wallace, finished in an impressive 7th place for overall championship standings. His teammate in the No. 62 Extra Strength 5-Hour Energy Chevrolet, Brendan Gaughan, was in competition for Rookie of the Year and sealed a 9th place finish for the year. Both drivers battled through the frustrations of mechanical issues, endured exhausting temperatures of the cockpit and kept a focused, consistent performance to earn 5-Hour Energy Racing the distinction of being the only team to have both drivers in the Top-10.

But it wasn't just the 5-Hour Energy Racing Team that was making headlines. In late night TV hosts Jay Leno and Jimmy Fallon both had 5-Hour Energy in episodes and satirical daily news anchor Steven Colbert was giving it as a gift for Rosh Hashanah. Further convincing us that our fans are diversified and there are a variety of ways 5-Hour Energy helps them to do what they do better.

Our team is nothing short of ecstatic for 2010 when there will be more fan interaction, input and appreciation, and contests will be plenty and prizes are sure to be bigger. We wish you the best for the New Year and that you find a 5-Hour Energy when low energy keeps you from sticking to your resolutions.

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