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Cherry 5-hour ENERGY® Shots…Back By Popular Demand!

Thursday, September 18, 2014
We've been getting the same request from our fans for weeks; to bring back our Cherry flavored 5-hour ENERGY® shots! We have been reminding our fans that the patriotic packaged shots were a limited edition flavor between May 1 and July 31, 2014, and during that time period five cents of every bottle of Cherry sold would benefit the Special Operations Warrior Foundation (SOWF). Our Cherry loving fans will be happy to hear our very exciting news! SOWF and Living Essentials, LLC, the makers of 5-hour ENERGY® shots, are teaming up again for a new program that will launch in May 2015!

Thanks to our awesome fans, 2014's program was a huge success! From the three month promotion of our Cherry 5-hour ENERGY® shots, we were able to donate $279,061.60 to SOWF. The top-rated nonprofit organization will use the money to support the military's special operations forces and their families through college scholarships, family services and financial stipends.

"The Living Essentials' donation will help cover four years of college for 12 of our scholarship recipients, and fund three financial stipends for families of wounded special operators, allowing them to get to their loved one’s hospital bedside immediately," said Vice Admiral and Navy SEAL (Ret.) Joe Maguire, president of the Special Operations Warrior Foundation. "We deeply appreciate their generosity, and we look forward to teaming with 5-hour ENERGY® again in 2015 to support our nation's Special Operations Forces and their families."

Living Essentials' President, Scott Henderson, announced that 5-hour ENERGY® and SOWF will be teaming up again in 2015 at last night's Tribute to the Special Operations Forces event in Tampa, Florida.

"It is an honor for 5-hour ENERGY® to play a role in raising both money and awareness for SOWF, and we look forward to another great year," said Henderson.

We’re looking forward to teaming up with SOWF again in 2015!

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Calling All Country Fans! Enter the 5-hour ENERGY® Presents Luke Bryan Farm Tour Ticket Sweepstakes

Wednesday, September 17, 2014
We have some big news…5-hour ENERGY® has officially gone country! If you haven't already heard, we are excited to share that we are the sponsor of the Luke Bryan Farm Tour 2014. This year's concert series marks the sixth consecutive year of the Farm Tour, with stops in Tennessee, Alabama, Florida, Georgia and South Carolina.

Local college students benefit from the Farm Tour, as a portion of the proceeds are donated to the Luke Bryan Farm Tour Scholarship, and are awarded to students from farming families within the communities that the tour stops. Last year, Luke Bryan performed for over 115,000 fans at eight different Farm Tour shows!

To celebrate the Luke Bryan Farm Tour, we're holding a sweepstakes that we know our country fans will love! By entering our sweepstakes, you have the chance to win a pair of VIP tickets to one of the following shows:
  • Knoxville, TN – October 1
  • Tallahassee, FL – October 3
  • Gainesville, FL – October 4
  • Macon, GA – October 11

Our sweepstakes begins today and concludes next Wednesday, September 24. Four lucky winners will get to rock out with Luke Bryan and will have exclusive access to the trailer area! If that sounds like your kind of night, enter our sweepstakes today!

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5-hour ENERGY® Presents Donation to The Special Operations Warrior Foundation

Monday, August 18, 2014
Back in May we introduced our new limited flavor, Cherry, and it instantly became a fan favorite! From May 1 through July 31, 2014, we committed to donating five cents from the sale of every specially marked red, white and blue bottle to the Special Operations Warrior Foundation (SOWF), a top-rated nonprofit that supports the military's special operations forces and their families through college scholarships, family services and financial stipends.

We are proud to announce that Living Essentials, the makers of 5-hour ENERGY®, presented a check for $279,061.60 to SOWF. To have a little fun, we presented the check at the Tampa Bay Rays game on August 15, where Command Sgt. Major James Faris threw out the first pitch!

In addition to a monetary donation, during the three month donation period we helped increase awareness of this amazing organization through various online and offline efforts. In May, we sponsored the inaugural night race at Kansas on May 10, the 5-hour ENERGY® 400 benefiting Special Operations Warrior Foundation. During that race, Clint Bowyer's #15 Toyota Camry even featured a special patriotic Cherry paint scheme! Clint's car also featured the Cherry paint during the Coca-Cola 600 at Charlotte Motor Speedway and the FedEx 400 benefiting Autism Speaks at Dover International Speedway.

In addition, professional golfer Jim Furyk sported a Cherry/SOWF hat during The Memorial Tournament.

Besides the support we received from our athletes, we took our awareness efforts one step further by holding giveaways on our Social channels that featured Cherry 5-hour ENERGY® shots as the prize, along with the hashtag #5hourSpecialOps. All of these efforts helped lead to a 99% increase of website visits, and an 11% jump in new visitors to the site from the same time period last year. Also during this time, there was an increase in private donations totaling nearly $250,000, which SOWF attributes to the advertising, special events and publicity from the campaign.

"The exposure we received through the 5-hour ENERGY® program is priceless," said Vice Admiral and Navy SEAL (Ret.) Joe Maguire, president of the Special Operations Warrior Foundation. "The funds received from the sale of the Cherry bottles of 5-hour ENERGY® and the increase in private donations will go a long way in supporting the families of America’s special operations troops and our wounded operators," said Maguire. "It is heart-warming to receive this donation which honors our fallen warriors and reminds our families who have sacrificed so much that they are not forgotten."

Our past limited flavor initiatives were a success and we were hoping our fans would respond positively to this temporary flavor, too, and you didn't let us down! Thanks to our awesome fans for your support!

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