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Out With The Old & In With The New…New & Improved 5-hour ENERGY® Shots!

Wednesday, January 28, 2015

The makers of 5-hour ENERGY® shots have some BIG news! We are excited to announce a complete flavor overhaul to the line of 5-hour ENERGY® shots! So, why the change? It's simple…you asked, we answered! Over the past year, we have listened to you, the consumer. Based on your feedback, we have made the most significant change to the taste of 5-hour ENERGY® shots in our 10-year history!
"Fans of 5-hour ENERGY® shots won't be disappointed because we still offer the same 10 great flavors, as well as decaf," said Melissa Skabich, Director of Communications for 5-hour ENERGY®. "We're optimistic that the better tasting product will result in increased demand through the existing and new user base."

What better way to celebrate the launch of new and improved 5-hour ENERGY® shots than with a contest? We want to give our fans a taste of our new improved energy shots, so we will be giving away 12-packs on Facebook! Starting Monday, January 26 through Sunday, February 1 we are asking fans to respond to our daily Facebook posts about our new and improved 5-hour ENERGY® shots. We will be randomly picking winners to try each day’s featured flavors, so don't miss your chance to get your hands on a 12-pack!

We're very excited about new and improved 5-hour ENERGY® shots! Be sure to tune into our Facebook page Monday, January 26 – Sunday, February 1 for your chance to try the new taste for free. New and improved 5-hour ENERGY® shots have already begun shipping to retailers, so keep your eyes peeled at a store near you for our new packaging and taste!

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New Year, New You!

Friday, January 2, 2015
2015 has arrived! Have you created a New Year’s resolution? Creating a year-long goal may sound great in theory, but the fact is that the majority of people who create a resolution don’t end up sticking to it. To help keep you motivated to stick to your resolution this year, the team at 5-hour ENERGY® has compiled a list of effective tips to help keep your New Year’s resolution going strong throughout 2015!

Understand the reasons why you want to make this change in your life
Once you've made a resolution, list the reasons for why you want to make that change in your life. If they seem trivial, you probably won’t end up caring enough to accomplish the goal. Make sure that the reasons for why you want to change a habit or behavior are deeply rooted and important to you, whether that be for your personal health, self-confidence, etc.

Make it something that you really want
Be passionate about the things you want to change in your life. If you don’t really care about the goal you’re trying to accomplish, you won’t be motivated to work hard to achieve it. When you truly care about making a change in your life, you will naturally work harder to reach that goal.

Make sure you have a support system
Have a support system that will be there if you fall to help you back up and to keep you motivated and focused on the goal at hand. It’s great to have an encouraging support system, but they also need to be willing to be firm and honest if you get sidetracked on your way to accomplishing you resolution!

Lay out a list of obstacles that you’ll encounter & how to overcome them
Compose a list of all of the different obstacles that you can foresee before attempting to accomplish your goal. Once you have all of the obstacles fleshed out on paper, go through each one individually and question whether or not you are physically capable of overcoming them. If you get through all of the obstacles and realize that overcoming each of them IS possible, then accomplishing your end goal will seem accessible and feasible.

Create reminders that you’ll see
Making notes to put around the house or at the office to constantly remind yourself of your New Year’s resolution may sound silly, but when things are out of sight they are also out of mind! These friendly reminders will manifest themselves and won’t let you forget about the goal that you set out to accomplish.

Reward success
No matter big or small, rewards are a great way to remind yourself that you've taken another step in the right direction. Rewarding yourself also helps you keep motivation levels high, so take the time to reward yourself as you reach certain short term goals on the way to your long term goal.

Can you think of any other helpful tips for maintaining your New Year’s resolution throughout 2015? Share them with us! 


5-hour ENERGY® Welcomes Strawberry Watermelon Extra Strength to the Flavor Family

Monday, December 15, 2014

If two's company and three's a crowd, then what is four? Four is the number of Extra Strength 5-hour
ENERGY® flavors we have now! We're excited to announce the addition of our newest flavor…Strawberry Watermelon Extra Strength 5-hour ENERGY® shots! This addition extends our product line to 11 permanent energy shot varieties.

Strawberry Watermelon features a mouthwatering and refreshing flavor. Don't let Strawberry Watermelon's portable size mislead you! Just like our other Extra Strength flavors, Strawberry Watermelon features a beefed-up energy blend and a big taste to help you get the hours of the energy you seek to be more productive!

What better way to celebrate the introduction of a new flavor than with a contest? Starting today, Monday, December 15, through Friday, December 19, we'll be holding daily contests on our Facebook page! We are asking our fans to respond to our daily trivia questions for the chance to win two 12-packs of our new flavor. If you want to try our Strawberry Watermelon Extra Strength flavor for free, be sure to tune in this week and enter our daily contests!

Tune in to our contest on our Facebook page from 12/15-12/19 for your chance to win our new flavor!

We're thrilled to welcome Strawberry Watermelon Extra Strength to the 5-hour ENERGY® shot family! Are you pumped to try our new flavor? Let us know in a comment or share your enthusiasm on our Facebook, Twitter or Google+ page.

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